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SayPro Pre-Campaign Plan (First Two Weeks of February)

📌 Objective

To finalize the public awareness campaign strategy and establish Key Performance Indicators (KPIs) to measure the campaign’s success.


📝 Tasks & Deliverables

1️⃣ Finalize Campaign Strategy

✅ Define Goals & Messaging

  • Clarify the main objectives (e.g., increase mental health awareness, connect individuals to resources, highlight the role of social workers).
  • Develop key messages to ensure consistency across all platforms and materials.
  • Identify potential barriers to campaign effectiveness and plan strategies to overcome them.

✅ Select Communication Channels

  • Digital: Social media (Facebook, Instagram, Twitter/X, LinkedIn, YouTube), email newsletters, SayPro’s website.
  • Traditional: Flyers, posters, radio ads, community outreach, newspaper articles.
  • Events: Webinars, panel discussions, resource fairs, in-person workshops.

✅ Target Audience Segmentation

  • General public: Raising awareness about mental health resources.
  • Service providers: Engaging mental health professionals and social workers.
  • Schools, workplaces, and community centers: Promoting discussions and accessibility to services.

✅ Confirm Partnerships & Collaborations

  • Reach out to mental health organizations, community leaders, schools, and businesses to confirm involvement.
  • Establish media partnerships for wider outreach.
  • Identify influencers and advocates to help amplify the campaign.

2️⃣ Define Key Performance Indicators (KPIs)

📊 Engagement & Awareness Metrics

  • 📢 Social Media Reach: Track impressions, shares, comments, and total engagement.
  • 🎥 Video Views: Monitor watch time and interaction rates.
  • 📧 Email Campaign Performance: Open rates, click-through rates, and responses.
  • 📈 Website Traffic: Number of visits to SayPro’s mental health resource page.

👥 Participation Metrics

  • 🏆 Event Attendance: Number of registrations and actual attendees for workshops, webinars, and panel discussions.
  • 🗣 Community Engagement: Number of local organizations and schools participating in outreach activities.

💡 Impact Metrics

  • 📞 Service Access Rate: Number of individuals who accessed mental health resources or sought professional help.
  • 📝 Pre- and Post-Campaign Survey Results: Measure the change in awareness and knowledge about mental health.
  • 🎯 Media Coverage: Number of news articles, radio mentions, and influencer posts.

3️⃣ Develop Marketing & Outreach Plan

✅ Create a Content Calendar

  • Schedule key content releases (social media posts, blog entries, promotional videos).
  • Plan campaign launch announcements.
  • Coordinate content with partners for cross-promotion.

✅ Design & Approve Marketing Materials

  • Flyers, posters, and infographics.
  • Social media templates and email drafts.
  • Press releases and media kit for journalists.

✅ Launch Pre-Campaign Outreach

  • Send promotional emails to target audiences.
  • Begin teaser campaigns on social media.
  • Distribute materials to community partners.

📅 Timeline Overview

WeekTaskStatus
Week 1Finalize campaign strategy & KPIs🔄 In Progress
Week 1Confirm partnerships & media outreach✅ Completed / 🔄 Ongoing
Week 2Create & approve marketing materials🔄 In Progress
Week 2Develop & schedule content calendar🔄 In Progress
Week 2Pre-launch outreach (social media, emails)🔜 Upcoming

📌 Next Steps

🔹 Prepare for campaign launch (3rd and 4th week of February)
🔹 Finalize event registration and community engagement logistics
🔹 Monitor early engagement trends & adjust strategy if needed

📌 Report Prepared By: [Name, Role, Date]

This SayPro Pre-Campaign Plan ensures a strong foundation for launching an effective mental health awareness campaign, tracking impact, and maximizing engagement. 🚀

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