SayPro Pre-Campaign Plan (First Two Weeks of February)
Objective
To finalize the public awareness campaign strategy and establish Key Performance Indicators (KPIs) to measure the campaign’s success.
Tasks & Deliverables
Finalize Campaign Strategy
Define Goals & Messaging
- Clarify the main objectives (e.g., increase mental health awareness, connect individuals to resources, highlight the role of social workers).
- Develop key messages to ensure consistency across all platforms and materials.
- Identify potential barriers to campaign effectiveness and plan strategies to overcome them.
Select Communication Channels
- Digital: Social media (Facebook, Instagram, Twitter/X, LinkedIn, YouTube), email newsletters, SayPro’s website.
- Traditional: Flyers, posters, radio ads, community outreach, newspaper articles.
- Events: Webinars, panel discussions, resource fairs, in-person workshops.
Target Audience Segmentation
- General public: Raising awareness about mental health resources.
- Service providers: Engaging mental health professionals and social workers.
- Schools, workplaces, and community centers: Promoting discussions and accessibility to services.
Confirm Partnerships & Collaborations
- Reach out to mental health organizations, community leaders, schools, and businesses to confirm involvement.
- Establish media partnerships for wider outreach.
- Identify influencers and advocates to help amplify the campaign.
Define Key Performance Indicators (KPIs)
Engagement & Awareness Metrics
Social Media Reach: Track impressions, shares, comments, and total engagement.
Video Views: Monitor watch time and interaction rates.
Email Campaign Performance: Open rates, click-through rates, and responses.
Website Traffic: Number of visits to SayPro’s mental health resource page.
Participation Metrics
Event Attendance: Number of registrations and actual attendees for workshops, webinars, and panel discussions.
Community Engagement: Number of local organizations and schools participating in outreach activities.
Impact Metrics
Service Access Rate: Number of individuals who accessed mental health resources or sought professional help.
Pre- and Post-Campaign Survey Results: Measure the change in awareness and knowledge about mental health.
Media Coverage: Number of news articles, radio mentions, and influencer posts.
Develop Marketing & Outreach Plan
Create a Content Calendar
- Schedule key content releases (social media posts, blog entries, promotional videos).
- Plan campaign launch announcements.
- Coordinate content with partners for cross-promotion.
Design & Approve Marketing Materials
- Flyers, posters, and infographics.
- Social media templates and email drafts.
- Press releases and media kit for journalists.
Launch Pre-Campaign Outreach
- Send promotional emails to target audiences.
- Begin teaser campaigns on social media.
- Distribute materials to community partners.
Timeline Overview
Week | Task | Status |
---|---|---|
Week 1 | Finalize campaign strategy & KPIs | |
Week 1 | Confirm partnerships & media outreach | |
Week 2 | Create & approve marketing materials | |
Week 2 | Develop & schedule content calendar | |
Week 2 | Pre-launch outreach (social media, emails) |
Next Steps
Prepare for campaign launch (3rd and 4th week of February)
Finalize event registration and community engagement logistics
Monitor early engagement trends & adjust strategy if needed
Report Prepared By: [Name, Role, Date]
This SayPro Pre-Campaign Plan ensures a strong foundation for launching an effective mental health awareness campaign, tracking impact, and maximizing engagement.
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