SayPro Pre-Campaign Plan (First Two Weeks of February)

📌 Objective

To finalize the public awareness campaign strategy and establish Key Performance Indicators (KPIs) to measure the campaign’s success.

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📝 Tasks & Deliverables

1️⃣ Finalize Campaign Strategy

✅ Define Goals & Messaging

• Clarify the main objectives (e.g., increase mental health awareness, connect individuals to resources, highlight the role of social workers).
• Develop key messages to ensure consistency across all platforms and materials.
• Identify potential barriers to campaign effectiveness and plan strategies to overcome them.

✅ Select Communication Channels

• Digital: Social media (Facebook, Instagram, Twitter/X, LinkedIn, YouTube), email newsletters, SayPro’s website.
• Traditional: Flyers, posters, radio ads, community outreach, newspaper articles.
• Events: Webinars, panel discussions, resource fairs, in-person workshops.

✅ Target Audience Segmentation

• General public: Raising awareness about mental health resources.
• Service providers: Engaging mental health professionals and social workers.
• Schools, workplaces, and community centers: Promoting discussions and accessibility to services.

✅ Confirm Partnerships & Collaborations

• Reach out to mental health organizations, community leaders, schools, and businesses to confirm involvement.
• Establish media partnerships for wider outreach.
• Identify influencers and advocates to help amplify the campaign.

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2️⃣ Define Key Performance Indicators (KPIs)

📊 Engagement & Awareness Metrics

• 📢 Social Media Reach: Track impressions, shares, comments, and total engagement.
• 🎥 Video Views: Monitor watch time and interaction rates.
• 📧 Email Campaign Performance: Open rates, click-through rates, and responses.
• 📈 Website Traffic: Number of visits to SayPro’s mental health resource page.

👥 Participation Metrics

• 🏆 Event Attendance: Number of registrations and actual attendees for workshops, webinars, and panel discussions.
• 🗣 Community Engagement: Number of local organizations and schools participating in outreach activities.

💡 Impact Metrics

• 📞 Service Access Rate: Number of individuals who accessed mental health resources or sought professional help.
• 📝 Pre- and Post-Campaign Survey Results: Measure the change in awareness and knowledge about mental health.
• 🎯 Media Coverage: Number of news articles, radio mentions, and influencer posts.

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3️⃣ Develop Marketing & Outreach Plan

✅ Create a Content Calendar

• Schedule key content releases (social media posts, blog entries, promotional videos).
• Plan campaign launch announcements.
• Coordinate content with partners for cross-promotion.

✅ Design & Approve Marketing Materials

• Flyers, posters, and infographics.
• Social media templates and email drafts.
• Press releases and media kit for journalists.

✅ Launch Pre-Campaign Outreach

• Send promotional emails to target audiences.
• Begin teaser campaigns on social media.
• Distribute materials to community partners.

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📅 Timeline Overview

Week	Task	Status
Week 1	Finalize campaign strategy & KPIs	🔄 In Progress
Week 1	Confirm partnerships & media outreach	✅ Completed / 🔄 Ongoing
Week 2	Create & approve marketing materials	🔄 In Progress
Week 2	Develop & schedule content calendar	🔄 In Progress
Week 2	Pre-launch outreach (social media, emails)	🔜 Upcoming

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📌 Next Steps

🔹 Prepare for campaign launch (3rd and 4th week of February)
🔹 Finalize event registration and community engagement logistics
🔹 Monitor early engagement trends & adjust strategy if needed

📌 Report Prepared By: [Name, Role, Date]

This SayPro Pre-Campaign Plan ensures a strong foundation for launching an effective mental health awareness campaign, tracking impact, and maximizing engagement. 🚀