SayPro Post-Campaign Tasks (First Week of March)
Compile Data on Outcomes
After the campaign, SayPro will gather and analyze data to measure its effectiveness. The goal is to assess the reach, engagement, and impact of the campaign by determining how many people accessed mental health services, gained new knowledge, or took action based on the campaign’s resources.
1. Key Data Points to Track
📌 Participation & Engagement Metrics
- Number of webinar attendees
- Number of workshop participants
- Number of people who visited SayPro’s website to access mental health resources
- Social media reach, shares, comments, and engagement rate
📌 Access to Mental Health Services
- Number of people who contacted a mental health professional through SayPro’s resources
- Number of counseling or support group sign-ups during/after the campaign
- Feedback from partner organizations on referral rates
📌 Knowledge & Awareness Growth
- Percentage of participants who reported learning new information about mental health
- Most engaging and impactful topics based on feedback
- Responses from surveys measuring changes in perception and understanding of mental health
📌 Community & Partner Involvement
- Number of schools, businesses, and community organizations that collaborated
- Media coverage: radio mentions, newspaper articles, online publications
2. Data Collection Methods
📊 Post-Campaign Surveys
- Sent via email, WhatsApp, and SayPro’s website
- Includes questions like:
- “Did you seek mental health support after the campaign?”
- “What was the most useful information you learned?”
📊 Analytics & Tracking Tools
- Google Analytics: Track website visits and downloads of mental health materials.
- Social Media Insights: Use Facebook, Instagram, and Twitter analytics to measure post reach and engagement.
- Event Registration Data: Review sign-ups for workshops and webinars.
📊 Feedback from Mental Health Professionals & Partners
- Request reports from counselors, psychologists, and organizations on referrals and consultations.
- Identify any increase in demand for services following the campaign.
📊 Qualitative Insights
- Collect testimonials from participants sharing their personal experiences.
- Analyze discussion trends in webinars, Q&As, and community forums.
3. Organizing and Reporting the Data
📈 Create a Summary Report
- Include graphs, charts, and statistics to showcase the campaign’s impact.
- Highlight success stories and key takeaways.
- Compare data against SayPro’s initial campaign goals.
📢 Presentation to SayPro Leadership
- Present findings to SayPro executives and partners to inform future initiatives.
- Make recommendations for improving outreach, content, and engagement.
📌 Share Key Outcomes Publicly
- Publish a “Campaign Impact Report” on SayPro’s website.
- Create infographics and social media posts summarizing the campaign’s success.
By compiling this data, SayPro will gain clear insights into the campaign’s effectiveness and ensure continuous improvement for future mental health awareness efforts. 🚀📊
Leave a Reply