SayPro Post-Campaign Impact Report

Purpose of the Report

The SayPro Post-Campaign Impact Report evaluates the effectiveness of the campaign by analyzing reach, engagement, and impact. It provides key insights, performance metrics, and recommendations to improve future campaigns.

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Executive Summary

Campaign Name: [Insert Campaign Name]
Campaign Period: [Start Date] – [End Date]
Main Objectives:

• Increase public awareness of mental health and social work
• Connect individuals with support resources
• Engage community members through outreach and events

Key Outcomes:

• Total people reached: [Number]
• Number of event attendees: [Number]
• Number of people connected with mental health services: [Number]
• Social media engagement: [Number of likes, shares, comments]

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Campaign Reach & Engagement

Social Media Performance

Platforms Used: Facebook, Instagram, Twitter/X, LinkedIn, YouTube
Engagement Metrics:

Metric	Number
Total Impressions	[Number]
Total Engagements (Likes, Shares, Comments)	[Number]
Video Views	[Number]
Website Clicks	[Number]
Increase in Followers	[Number]

Top-Performing Content:

• [Describe most engaging posts/videos and their impact]

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Event Attendance & Participation

Webinars & Workshops

Event Name	Date	Registrations	Attendees	Feedback Rating
[Event 1]	[Date]	[Number]	[Number]	[Rating]
[Event 2]	[Date]	[Number]	[Number]	[Rating]

Key Takeaways from Participant Feedback:

• [Summarize participant insights and satisfaction levels]

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Community Outreach & Partnerships

Collaborations with Schools, Businesses & Media

• Number of partnerships formed: [Number]
• Number of community centers involved: [Number]
• Media coverage received: [List newspapers, TV, or radio mentions]

Summary of Community Engagement Efforts

• [Describe efforts such as resource booths, panel discussions, and community workshops]

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Impact on Resource Access & Public Awareness

Mental Health Support Connections

Number of individuals who accessed mental health services: [Number]
Types of support accessed: Therapy, hotlines, support groups, etc.

Survey Results on Public Awareness

Question	Pre-Campaign (%)	Post-Campaign (%)	Change (%)
Awareness of mental health services	[X]%	[Y]%	[+/-Z]%
Understanding of social work roles	[X]%	[Y]%	[+/-Z]%
Likelihood to seek help	[X]%	[Y]%	[+/-Z]%

Notable Testimonials:
“[Insert participant quote about how the campaign helped them].”

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Lessons Learned & Recommendations

Successes & Strengths

[List what worked well, e.g., effective content formats, strong engagement, positive feedback]

Areas for Improvement

[List challenges faced, e.g., low engagement in certain areas, technical difficulties]

Recommendations for Future Campaigns

[List specific actions to enhance future campaigns, e.g., increase collaborations, use different content formats, optimize event schedules]

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Conclusion & Next Steps

Overall Campaign Effectiveness: [Summarize success based on key objectives]
Future Plans:

• [Action Step 1] (e.g., continue community engagement efforts)
• [Action Step 2] (e.g., improve targeted outreach strategies)
• [Action Step 3] (e.g., launch follow-up campaign)

Final Takeaway: [Summarize the campaign’s biggest impact and its value to the community]

Report Prepared By: [Name, Role, Date]

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This SayPro Post-Campaign Impact Report serves as a comprehensive evaluation of the campaign’s success, impact, and future improvements to enhance SayPro’s public awareness and community outreach efforts.