SayPro Health and Wellness Services

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SayPro Planning and Coordination Develop a campaign plan that outlines the goals, objectives, and strategies for the campaign.

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SayPro Planning and Coordination: February Mental Health Awareness Campaign

Campaign Title:

SayPro Social Worker Service Mental Health Awareness Campaign

Overview:

The February Mental Health Awareness Campaign by SayPro aims to promote mental well-being, reduce stigma, and provide individuals with the necessary resources and support to address mental health challenges. This campaign will be executed through a series of webinars, workshops, and resource distributions, ensuring that individuals have access to professional guidance and assistance via the SCDR Health by SayPro Advice Desk Officer.


1. Campaign Goals & Objectives

Goals:

  • Increase awareness and education on mental health issues.
  • Reduce stigma surrounding mental health challenges.
  • Provide practical resources and support services for individuals.
  • Foster a community of openness and support for mental well-being.

Objectives:

  1. Organize two webinars on key mental health topics such as stress management, self-care, and seeking help.
  2. Conduct three interactive workshops focusing on coping strategies, mindfulness techniques, and emotional resilience.
  3. Distribute mental health toolkits with self-care guides, hotline numbers, and access to online counseling.
  4. Launch a digital awareness campaign on SayPro’s platforms, featuring stories, expert insights, and mental health tips.
  5. Ensure accessibility of mental health support through the SCDR Health by SayPro Advice Desk Officer.

2. Key Dates & Activities

DateActivityDetails
February 5Campaign LaunchSocial media and email announcement introducing the campaign theme and objectives.
February 8Webinar 1: Breaking the StigmaDiscussion on mental health misconceptions, featuring a licensed psychologist.
February 12Workshop 1: Stress Management & Coping SkillsPractical exercises and group discussions on handling stress.
February 15Resource Distribution BeginsDigital and printed toolkits available for community members.
February 19Webinar 2: Self-Care & Mental Well-beingExpert-led session on self-care strategies.
February 22Workshop 2: Mindfulness & Emotional ResilienceGuided mindfulness practices and emotional regulation techniques.
February 26Workshop 3: Seeking Help & Building Support SystemsGuidance on when and how to seek professional help.
February 28Campaign Conclusion & Feedback CollectionSummary report, testimonials, and participant feedback collection.

3. Strategies for Execution

A. Awareness & Engagement

  • Develop an email campaign targeting employees, stakeholders, and community members.
  • Utilize social media platforms (LinkedIn, Instagram, Twitter, and Facebook) to share daily mental health tips, success stories, and expert advice.
  • Encourage SayPro employees and partners to share their own experiences related to mental health and wellness.

B. Accessibility to Resources

  • Provide free online toolkits that include guides on self-care, stress management, and crisis helpline numbers.
  • Offer one-on-one support services through the SCDR Health by SayPro Advice Desk Officer for individuals needing guidance.
  • Set up a dedicated helpline and live chat for mental health inquiries.

C. Collaboration & Expert Involvement

  • Partner with mental health professionals, psychologists, and counselors for interactive sessions.
  • Work with community leaders and HR professionals to promote mental well-being within organizations.
  • Invite guest speakers who have expertise in mental health advocacy.

4. Performance Metrics & Evaluation

SayPro will measure the success of the campaign based on the following key performance indicators (KPIs):

KPITarget
Number of webinar attendees200+ participants across two sessions
Number of workshop attendees150+ participants across three sessions
Engagement on social media20% increase in likes, shares, and comments
Downloads of mental health toolkit500+ downloads
Number of one-on-one support interactions100+ consultations via the Advice Desk Officer
Post-event survey satisfaction rate85% positive feedback

5. Post-Campaign Actions

  1. Collect and analyze feedback from participants to improve future mental health initiatives.
  2. Share impact reports with stakeholders, including engagement statistics and success stories.
  3. Continue offering mental health resources beyond the campaign period through SayPro’s platform.
  4. Encourage long-term partnerships with mental health organizations for continuous support.

Conclusion

The February Mental Health Awareness Campaign by SayPro is designed to create a supportive and informed community where mental well-being is prioritized. By leveraging educational sessions, accessible resources, and professional guidance from the SCDR Health by SayPro Advice Desk Officer, SayPro aims to make a meaningful impact on individuals facing mental health challenges.

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