SayPro Mental Health Awareness Campaign – Event Planning
SayPro will organize a series of webinars, virtual workshops, and support groups to promote mental health awareness, education, and support. These events will provide a safe and engaging space for participants to learn about mental well-being, interact with mental health professionals, and connect with others experiencing similar challenges.
1. Goals & Objectives
Educate participants on mental health topics, including stress management, self-care, and recognizing mental health disorders. Provide access to expert guidance from licensed mental health professionals. Create a supportive space where individuals can share experiences and seek peer support. Increase awareness of available mental health resources and services. Encourage early intervention and help-seeking behavior.
2. Key Campaign Events
A. Webinars – Expert-Led Sessions 
These interactive webinars will feature psychologists, therapists, and mental health advocates discussing essential topics.
| Date | Webinar Topic | Speaker(s) | Platform |
|---|---|---|---|
| Feb 6 | Understanding Mental Health & Breaking Stigmas | Dr. [Mental Health Expert] | Zoom / YouTube Live |
| Feb 10 | Stress & Anxiety Management: Tools for Everyday Life | Certified Therapist | Instagram Live |
| Feb 15 | How to Support a Friend or Family Member Struggling with Mental Health | Social Worker & Peer Support Specialist | Facebook Live |
| Feb 22 | The Importance of Self-Care: Building Healthy Habits | Wellness Coach | Zoom |
| Feb 27 | Accessing Mental Health Help: Where & How to Find Support | Mental Health Counselor | YouTube Live |
Webinar Features:
- Free Q&A sessions with experts.
- Live polls & interactive discussions.
- Downloadable guides & resources shared with attendees.
B. Virtual Workshops – Hands-On Learning 
These small-group sessions will provide practical strategies to help participants apply mental health techniques in their daily lives.
| Date | Workshop Theme | Facilitator | Platform | Capacity |
|---|---|---|---|---|
| Feb 8 | Mindfulness & Meditation for Mental Clarity | Yoga & Meditation Instructor | Zoom | 50 participants |
| Feb 12 | Journaling for Mental Health: Writing to Heal | Mental Health Coach | Zoom | 40 participants |
| Feb 18 | Coping Strategies for Work & Study Stress | Workplace Wellness Expert | Zoom | 50 participants |
| Feb 25 | Overcoming Negative Thinking & Self-Doubt | Cognitive Behavioral Therapist | Zoom | 50 participants |
Workshop Features:
- Interactive breakout rooms for group discussions.
- Hands-on exercises (guided meditations, journaling prompts, role-playing scenarios).
- Post-workshop toolkits with worksheets & recommended reading materials.
C. Virtual Support Groups – Safe & Confidential Spaces 
SayPro will organize peer-led and professional-led support groups to provide a non-judgmental environment for people facing mental health challenges.
| Date | Support Group Focus | Facilitator | Platform | Capacity |
|---|---|---|---|---|
| Feb 7 & 14 | Anxiety & Stress Support Group | Licensed Therapist | Google Meet | 20 participants |
| Feb 11 & 20 | Burnout & Workplace Mental Health | Career Counselor | Google Meet | 20 participants |
| Feb 16 & 23 | Managing Depression: Shared Experiences & Coping | Peer Support Specialist | Google Meet | 15 participants |
| Feb 28 | Navigating Mental Health Challenges as a Student | Student Counselor | Google Meet | 30 participants |
Support Group Features:
- Confidential & respectful discussions.
- Guided sessions by professionals & trained peer leaders.
- Practical coping strategies & resource sharing.
- Follow-up emails with additional mental health tips.
3. Promotion & Outreach Strategy
Website & Registration Pages – SayPro will create event pages with detailed information and sign-up forms. Social Media Promotion – Daily posts, countdowns, and video teasers to attract registrations. Email Campaigns – Sending personalized invites to SayPro’s community. Influencer & Partner Collaboration – Engaging mental health advocates & professionals to co-host and share events. Workplace & University Outreach – Connecting with HR teams & student organizations to encourage participation.
4. Performance Metrics & Success Evaluation
| Key Performance Indicator (KPI) | Target |
|---|---|
| Webinar Attendance | 500+ participants total |
| Workshop Engagement | 80%+ participation rate |
| Support Group Sign-ups | 150+ individuals |
| Social Media Reach | 50,000+ impressions |
| Event Feedback Satisfaction | 85%+ positive reviews |
Post-Campaign Actions:
- Analyze participant feedback to improve future events.
- Follow up with attendees by sending additional resources.
- Develop long-term mental health support initiatives based on campaign insights.
5. Conclusion
By organizing educational webinars, interactive workshops, and supportive group discussions, SayPro will ensure a holistic and impactful Mental Health Awareness Campaign. These events will educate, empower, and support participants, helping them develop stronger mental well-being.
Would you like any additional event topics or speakers included? 
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