SayPro Mental Health Awareness Campaign – Monitoring and Evaluation Plan

To ensure the success and impact of SayPro’s Mental Health Awareness Campaign, regular monitoring and evaluation are essential. This plan outlines how to track key metrics and assess the campaign’s effectiveness throughout its duration. By gathering actionable data, SayPro can make informed decisions and adjust the campaign as needed to maximize its reach and impact.

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1. Goals of Monitoring and Evaluation

✅ Track Engagement & Participation – Measure webinar attendance, social media interactions, and event participation to gauge audience involvement.
✅ Assess Content Effectiveness – Determine the impact of educational materials and resources distributed.
✅ Evaluate Community Impact – Analyze the reach and effectiveness of local initiatives like booths and partnerships.
✅ Measure Public Awareness – Assess how well the campaign raised awareness about mental health and reduced stigma.
✅ Identify Areas for Improvement – Use feedback to fine-tune the campaign and make necessary adjustments.

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2. Key Metrics for Monitoring

A. Engagement Metrics

• Webinar Attendance
  ✔️ Track the number of registrations and actual attendance.
  ✔️ Monitor participant engagement (questions asked, polls answered, etc.).
  ✔️ Measure average watch time for online webinars and workshops.
• Social Media Interactions
  ✔️ Track likes, shares, comments, and retweets on campaign posts.
  ✔️ Monitor the use of campaign hashtags (e.g., #SayProMentalHealth).
  ✔️ Analyze followers’ sentiment through social listening tools (positive, negative, or neutral reactions).
• Event Participation
  ✔️ Monitor booth foot traffic and the number of materials distributed.
  ✔️ Track sign-ups for support groups, webinars, and additional resources.
  ✔️ Measure the number of attendees at in-person and virtual events.

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B. Content Effectiveness

• Resource Distribution
  ✔️ Track the number of brochures, flyers, and guides handed out at community booths.
  ✔️ Measure the engagement with printed materials (e.g., QR code scans for digital resources).
• Resource Feedback
  ✔️ Conduct surveys at events or through social media to assess public opinion on educational materials.
  ✔️ Track how frequently resources (such as self-care planners or wellness guides) are downloaded or shared.

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C. Community Impact Metrics

• Booth Engagement
  ✔️ Track visitor interactions at mental health resource booths.
  ✔️ Count pledge wall submissions, mental health quizzes, and questions asked.
  ✔️ Measure the number of referrals made to mental health professionals via booth staff.
• Local Partnerships & Outreach
  ✔️ Monitor the number of partnerships with local organizations, schools, and community groups.
  ✔️ Measure the impact of these partnerships by tracking how many people engaged with the campaign through their channels (e.g., schools, churches).

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D. Awareness and Stigma Reduction

• Surveys & Polls
  ✔️ Distribute pre- and post-campaign surveys to gauge changes in mental health awareness.
  ✔️ Include questions about attitudes towards mental health to assess stigma reduction (e.g., “Do you feel more comfortable talking about mental health?”).
• Media Coverage
  ✔️ Track mentions in local media, blogs, radio, and TV stations.
  ✔️ Measure the reach of these media appearances through impressions and audience statistics.

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3. Monitoring Tools & Platforms

• Webinar Platforms (Zoom, Google Meet)
  ✔️ Track attendance, engagement, and feedback directly from the platform.
  ✔️ Use tools to gather post-event surveys and feedback forms.
• Social Media Analytics (Facebook Insights, Instagram Analytics, Twitter Analytics)
  ✔️ Measure engagement rates and audience demographics.
  ✔️ Track the success of campaign hashtags and social media challenges.
• Survey Tools (Google Forms, SurveyMonkey)
  ✔️ Distribute pre- and post-campaign surveys to gather feedback.
  ✔️ Track responses on awareness, stigma, and resource effectiveness.
• Event Management Software (Eventbrite, SignUpGenius)
  ✔️ Track registrations and attendance for events.
  ✔️ Monitor no-show rates and follow up with non-attendees for additional engagement.

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4. Data Collection & Reporting

A. Weekly Monitoring Reports

• Track social media analytics and engagement.
• Record attendance from webinars, workshops, and events.
• Monitor web traffic to SayPro’s website and QR code scans.

B. Monthly Evaluation

• Analyze trends in engagement, attendance, and resource distribution.
• Review feedback from participants, volunteers, and mental health professionals.
• Measure progress toward engagement targets (e.g., 20% increase in social media engagement).

C. End-of-Campaign Review

• Comprehensive evaluation of all campaign metrics (engagement, awareness, stigma reduction).
• In-depth report on what worked, challenges faced, and recommendations for future campaigns.
• Present findings to SayPro leadership and community partners.

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5. Adjustments & Improvements

• Mid-Campaign Adjustments
  ✔️ If webinar attendance is lower than expected, increase promotion on social media or collaborate with influencers to boost visibility.
  ✔️ If social media engagement is lagging, consider introducing interactive campaigns, such as live Q&A sessions or mental health challenges.
• Post-Campaign Recommendations
  ✔️ Identify underperforming areas and determine actionable improvements.
  ✔️ Consider targeting specific demographics that may not have engaged (e.g., young adults, elderly).
  ✔️ Improve material accessibility by offering multi-language resources or translated content.

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6. Conclusion

With a robust monitoring and evaluation framework in place, SayPro can ensure the effectiveness and impact of the Mental Health Awareness Campaign. By continuously tracking engagement metrics, gathering community feedback, and making data-driven adjustments, SayPro will enhance the campaign’s ability to reach diverse audiences, reduce stigma, and promote mental health support.

Would you like to focus on any specific metric or tool to enhance tracking? 📊