SayPro Mental Health Awareness Campaign – Impact Assessment Plan
To evaluate the success and effectiveness of the Mental Health Awareness Campaign, it is essential to assess whether the campaign has led to increased access to mental health services and improved knowledge about mental health. This can be achieved through surveys, feedback forms, and follow-up interviews, allowing SayPro to gather meaningful data to understand the true impact of the campaign.
1. Impact Assessment Objectives
✅ Determine Knowledge Improvement – Assess whether individuals have gained a deeper understanding of mental health issues.
✅ Measure Access to Services – Track how many individuals have sought professional mental health support as a result of the campaign.
✅ Evaluate Stigma Reduction – Understand if the campaign has led to a shift in attitudes towards mental health.
✅ Gather Insights for Future Campaigns – Collect actionable feedback to improve future mental health initiatives and outreach.
2. Key Metrics for Impact Assessment
A. Knowledge Improvement
- Pre- and Post-Campaign Surveys
✔️ Include knowledge-based questions about mental health topics (e.g., “What are common signs of depression?” or “What resources are available for mental health support?”).
✔️ Compare responses before and after the campaign to gauge improvements in awareness.
✔️ Questions might include:- “How confident do you feel in talking about mental health now?”
- “Can you name at least three mental health resources in your area?”
B. Access to Mental Health Services
- Follow-Up Surveys
✔️ After participating in a SayPro event (webinar, booth, workshop), send surveys to measure whether the individual has accessed mental health services since the campaign.
✔️ Include questions like:- “Have you sought mental health services since participating in this campaign?”
- “Did you access any of the mental health resources or services mentioned during the campaign (e.g., counseling, helplines)?”
- “If yes, how did the campaign influence your decision to seek help?”
- Referral Tracking
✔️ Track the number of individuals referred to mental health services (via the campaign’s resource booth, webinars, or event materials).
✔️ Collect data on sign-ups for mental health support groups and referrals to counseling.
C. Stigma Reduction
- Stigma Assessment Surveys
✔️ Include questions that assess attitudes toward mental health before and after the campaign (e.g., “Do you believe mental illness is a valid health concern?”).
✔️ Use Likert scale questions (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree) to assess shifts in attitudes:- “I feel comfortable talking about mental health with friends and family.”
- “I believe mental health services are important for everyone.”
D. Event Participation & Engagement
- Event Feedback Forms
✔️ After each webinar, workshop, or community event, distribute feedback forms asking:- “What did you find most useful about this event?”
- “What would you like to learn more about in future events?”
- “Do you feel more confident in managing mental health issues after attending?”
- Participation Rates
✔️ Track attendance and engagement levels at each campaign event and correlate this with the data collected from post-event surveys.
3. Data Collection Methods
A. Surveys & Questionnaires
- Pre-Campaign Surveys – Conduct initial surveys to gauge baseline knowledge and attitudes about mental health before the campaign begins.
- Post-Campaign Surveys – Distributed at the end of the campaign to measure changes in knowledge, attitudes, and behavior.
- Follow-Up Surveys – Sent 1-3 months after the campaign to assess long-term impact (whether people have sought mental health services or if there was sustained knowledge improvement).
B. Feedback Forms
- At Events – Distribute feedback forms at all physical and virtual events to capture immediate reactions from participants.
- Digital Forms – Use Google Forms or SurveyMonkey for easy and efficient data collection via emails or links shared on social media.
C. Follow-Up Interviews
- In-Depth Interviews – Conduct a small number of follow-up interviews with a sample of participants who engaged with the campaign.
✔️ Questions could focus on the personal impact of the campaign and whether it influenced their attitudes or behaviors.
✔️ Interviewees could include individuals who participated in events, accessed resources, or sought mental health services.
D. Tracking Data
- Web Analytics – Track website traffic to mental health resource pages to see if there’s an increase in visitors following campaign promotions.
- Social Media Insights – Use social listening tools to measure sentiment changes and engagement with campaign content.
4. Evaluation Timeline
| Action | Timeframe |
|---|---|
| Pre-Campaign Surveys | 1 week before launch |
| Campaign Launch | Week 1 |
| Webinars, Workshops, & Events | Throughout the campaign |
| Post-Campaign Surveys | 1 week after campaign ends |
| Follow-Up Surveys | 1-3 months post-campaign |
| Follow-Up Interviews | 1-3 months post-campaign |
5. Data Analysis & Reporting
A. Data Compilation
- Collect and organize responses from surveys, feedback forms, and interviews.
- Use statistical analysis (e.g., pre- and post-campaign comparison) to identify significant changes in knowledge and attitudes.
B. Performance Review
- Assess whether the campaign met its impact objectives, such as:
- Improvement in mental health knowledge (percent increase in correct responses).
- Increase in access to mental health services (number of individuals accessing services post-campaign).
- Change in attitudes toward mental health (reduction in stigma and discomfort).
C. Report Findings
- Compile findings into a comprehensive report that includes:
- Summary of key findings (e.g., increased awareness, service access).
- Detailed statistics on knowledge improvements, service usage, and stigma reduction.
- Recommendations for future campaigns based on the collected data.
- Success stories from participants who accessed mental health services due to the campaign.
6. Recommendations & Adjustments
Based on the findings, adjustments can be made for future campaigns:
- If knowledge improvement was lower than expected, consider enhancing educational materials or offering additional follow-up training.
- If service access was low, explore ways to improve visibility of services or make them more accessible (e.g., partnerships with local clinics).
- If stigma reduction was limited, consider incorporating more personal stories or testimonials in future campaigns to humanize mental health struggles.
7. Conclusion
Regular surveys, feedback forms, and follow-up interviews are essential for assessing the real-world impact of SayPro’s Mental Health Awareness Campaign. By gathering data on knowledge improvements, service access, and stigma reduction, SayPro can gauge the effectiveness of the campaign and identify areas for growth and future outreach.
Would you like assistance in designing the survey questions or creating a detailed timeline for follow-up activities? 📊
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