SayPro Content Calendar Template

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Campaign Name:

Duration: [Start Date] to [End Date]
Objective: [Briefly state the goal of the campaign]

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Calendar Overview

Key Content Types:

• Social Media Posts: Posts across platforms like Twitter, Facebook, Instagram, LinkedIn
• Blog Entries: Regular blog updates
• Event Scheduling: Information about events like webinars, workshops, and community outreach
• Promotional Material: Posters, flyers, etc.

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Weekly Breakdown

Week 1:

Dates: [Start Date] to [End Date]

Date	Content Type	Content Description	Platform/Medium	Responsible Team/Person	Notes
[Date]	Social Media Post	Introduction to the campaign & key objectives	Facebook, Twitter, Instagram	[Name/Team]	Include campaign hashtag #SayProMentalHealth
[Date]	Blog Entry	Blog on the role of social workers in mental health	SayPro Blog	[Name/Team]	Include relevant statistics and quotes
[Date]	Event Announcement	Webinar on mental health and social services	SayPro Website, Social Media	[Name/Team]	Include registration link

Week 2:

Dates: [Start Date] to [End Date]

Date	Content Type	Content Description	Platform/Medium	Responsible Team/Person	Notes
[Date]	Social Media Post	Testimonial from a social worker about their role	Facebook, Instagram	[Name/Team]	Use a compelling image of the social worker
[Date]	Blog Entry	Case study: Impact of social services on mental health	SayPro Blog	[Name/Team]	Focus on real-life examples
[Date]	Event Reminder	Reminder about upcoming webinar/workshop	Facebook, LinkedIn	[Name/Team]	Remind participants to register

Week 3:

Dates: [Start Date] to [End Date]

Date	Content Type	Content Description	Platform/Medium	Responsible Team/Person	Notes
[Date]	Social Media Post	Facts about mental health and why social workers are key	Twitter, Instagram, Facebook	[Name/Team]	Include statistics on mental health
[Date]	Blog Entry	The importance of community-based social work	SayPro Blog	[Name/Team]	Highlight local case studies
[Date]	Event Recap	Recap of past webinar/workshop, key takeaways	SayPro Website, YouTube	[Name/Team]	Share highlights and video clips

Week 4:

Dates: [Start Date] to [End Date]

Date	Content Type	Content Description	Platform/Medium	Responsible Team/Person	Notes
[Date]	Social Media Post	Campaign wrap-up, thank you to participants and partners	Twitter, Instagram	[Name/Team]	Include photos from events
[Date]	Blog Entry	Final thoughts and next steps in mental health support	SayPro Blog	[Name/Team]	Focus on the ongoing impact of the campaign
[Date]	Event Follow-up	Thank you message and survey link for event feedback	Email, Social Media	[Name/Team]	Share the post-event survey

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Content Calendar Summary

Total Content Types:

• Social Media Posts: [Total Number]
• Blog Entries: [Total Number]
• Events: [Total Number]
• Other Content (if applicable): [Specify]

Key Metrics to Track:

• Engagement: Likes, comments, shares, retweets
• Website Traffic: Page views, clicks
• Event Participation: Registrations, attendance numbers
• Social Media Reach: Impressions, followers gained

Responsible Teams:

• Content Creation: [Name/Team]
• Design Team: [Name/Team]
• Social Media Team: [Name/Team]
• Community Outreach Team: [Name/Team]

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This SayPro Content Calendar Template ensures that all content and activities are well-planned and executed in alignment with campaign goals. It helps track each piece of content, its platform, and the responsible teams, making it easy to monitor and adjust as needed.