SayPro Content Calendar
A content calendar helps plan and track the release of social media posts, blog articles, videos, infographics, and other digital content to ensure timely and consistent messaging for SayPro’s Mental Health Awareness & Social Work Advocacy Campaign.
📅 Content Calendar Overview
🎯 Campaign Focus: Mental Health Awareness & Social Work Advocacy
📅 Duration: [Start Date] – [End Date]
📍 Platforms:
✅ SayPro Website (Blogs, Articles)
✅ Social Media (Facebook, Instagram, Twitter/X, LinkedIn, YouTube)
✅ Email Newsletters
✅ Community Partner Websites
🔑 Key Content Themes
📌 Week 1: Introduction & Awareness
- Overview of the campaign and its objectives
- Why mental health and social work matter
- Introduction to SayPro’s role in advocacy
📌 Week 2: Breaking Stigmas & Sharing Stories
- Debunking myths about mental health
- Real-life stories from social workers and mental health advocates
- “A Day in the Life” of a social worker video
📌 Week 3: Accessing Support & Resources
- How to find mental health support
- Directory of resources (hotlines, clinics, therapy options)
- Live Q&A session with mental health professionals
📌 Week 4: Community Engagement & Call to Action
- Recap of the campaign’s impact
- Encouraging continued engagement through support groups
- How to get involved in SayPro initiatives
📆 SayPro Content Calendar Template
| Date | Content Type | Platform | Theme | Details | Responsible Team | Status |
|---|---|---|---|---|---|---|
| [Date] | Social Media Post | Instagram, Twitter | Campaign Launch | Introducing the campaign and its goals | Marketing Team | ✅ Scheduled |
| [Date] | Blog Article | SayPro Website | Social Work Matters | Interview with a social worker | Content Team | ⏳ In Progress |
| [Date] | Video | YouTube, Facebook | Breaking Stigmas | Personal story on overcoming mental health challenges | Video Production | ❌ Not Started |
| [Date] | Infographic | How to Find Mental Health Resources | Step-by-step guide | Design Team | ✅ Completed | |
| [Date] | Live Q&A | Facebook Live, Instagram Live | Expert Discussion | Discussion with a psychologist and social worker | Event Team | ⏳ Preparing |
📌 Posting Schedule & Frequency
📍 Social Media: 4-5 posts per week
📍 Blog Articles: 2 articles per week
📍 Video Content: 1-2 videos per week
📍 Live Events: 1-2 per campaign period
📍 Email Newsletters: Weekly updates
🎯 How SayPro Uses the Content Calendar
✅ Ensures consistency in messaging across platforms
✅ Helps track progress and responsibilities for each content piece
✅ Allows for adjustments based on audience engagement metrics
✅ Keeps all team members aligned on deadlines and campaign objectives
This content calendar serves as a roadmap for execution, helping SayPro maintain a strong online presence and effectively communicate its mission throughout the campaign! 🚀
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