SayPro Campaign Goal: Public Awareness

Goal:

Increase community knowledge of mental health issues by at least 25% through surveys conducted pre- and post-campaign.

Strategies to Achieve the Goal:

1. Pre-Campaign Survey
   • Conduct a pre-campaign survey to assess current understanding of mental health issues within the community.
   • Gather baseline data on topics such as mental health stigma, available resources, and common misconceptions.
2. Educational Content Delivery
   • Create and distribute educational content across various platforms, such as webinars, articles, infographics, and videos that cover key mental health topics.
   • Focus on correcting misconceptions and promoting accurate information about mental health challenges and resources.
3. Engage Influencers and Experts
   • Partner with mental health professionals, community leaders, and social influencers to share their knowledge and raise awareness on social media platforms, websites, and through community outreach.
4. Community Outreach
   • Increase visibility of the campaign by setting up resource booths and organizing events in schools, community centers, and workplaces where individuals can learn and interact with resources directly.
   • Distribute printed materials such as pamphlets and guides that outline common mental health issues, how to access help, and destigmatize seeking support.
5. Post-Campaign Survey
   • After the campaign, conduct a post-campaign survey to evaluate any increases in knowledge related to mental health issues.
   • Measure changes in awareness of available resources, understanding of mental health conditions, and attitudes toward mental health support.
6. Report and Publicize Results
   • Compile the results from pre- and post-campaign surveys to measure the increase in knowledge (aiming for 25%) and share the success with the community via social media, newsletters, and SayPro’s website.

By implementing these strategies, SayPro aims to increase public awareness and help the community develop a better understanding of mental health issues.