SayPro Content Engagement Tracker

The SayPro Content Engagement Tracker is designed to monitor how often participants access supplemental wellness content, such as blog posts, videos, and community resources. By tracking content engagement, we can understand what resonates most with participants, identify gaps in content, and optimize future content creation to better support wellness goals.

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Quarterly Content Engagement Goals:

• Target Engagement Rate: 70% of registered participants should access at least one piece of supplemental content each month.
• Target Content Engagement Frequency: Aim for 3-4 pieces of content accessed per participant during the quarter.
• Content Categories to Track:
  • Blog Posts: Articles on nutrition, fitness, mental health, and wellness tips.
  • Videos: Guided workouts, wellness webinars, and expert interviews.
  • Community Resources: Tools like habit trackers, goal-setting templates, and wellness check-ins.

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Content Engagement Metrics:

1. Total Content Views: Track how many views (or downloads) each piece of content receives.
2. Unique Participants Engaged: Measure how many individual participants have accessed at least one piece of content.
3. Content Interaction: Record whether participants are engaging with the content by liking, commenting, or sharing.
4. Most Popular Content: Identify which pieces of content are being accessed most frequently (e.g., blog posts, videos, etc.).
5. Monthly Content Engagement Rate: Track the number of participants who engage with at least one piece of content each month.

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Program Content Engagement Tracker Template

Week	Total Content Views	Unique Participants Engaged	Most Popular Content	Content Type (Blog/Video/Resource)	Interactions (Likes/Comments)	Notes/Action Items
Week 1	50	20	“Setting Healthy Goals”	Blog	15/5	Initial content launch and promotion
Week 2	120	50	“5-Minute Morning Yoga”	Video	25/10	Weekly reminder to engage with resources
Week 3	200	75	“Meal Prep Tips”	Blog	30/12	Encourage sharing of content in community
Week 4	250	100	“Stress Management Tips”	Resource (Guides/Worksheets)	40/20	Highlight successful strategies from participants
Week 5	300	120	“Mindfulness Techniques”	Video	50/25	Promote upcoming content through email
Week 6	350	140	“Healthy Snacking”	Blog	60/30	Encourage discussions around healthy habits
Week 7	400	160	“Stretching for Flexibility”	Video	70/35	Feature top resources in the community
Week 8	450	175	“Hydration Tips”	Blog	80/40	Monthly review and feedback survey sent
Week 9	500	200	“Sleep Hygiene Tips”	Resource (Worksheets/Articles)	90/45	Highlight success stories and actionable tips
Week 10	600	250	“Time Management for Wellness”	Video	100/50	Remind participants about content available
Week 11	650	275	“Mindset for Wellness”	Blog	110/55	Promote community engagement with content
Week 12	700	300	“Quarter Reflection & Goal Setting”	Resource (Templates)	120/60	Final push to review all content before the end of the quarter

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Key Metrics Definitions:

1. Total Content Views:
   This is the total number of views, downloads, or interactions each piece of content receives. This metric shows how much attention a particular piece of content is attracting.
2. Unique Participants Engaged:
   This measures the number of unique participants who accessed at least one piece of content (blog post, video, or resource) in a given week. This helps determine how many individuals are consistently engaging with wellness resources.
3. Most Popular Content:
   The piece of content with the most views or interactions during a given week. This metric helps identify which topics or types of content resonate most with participants, allowing for more targeted content creation.
4. Content Type (Blog/Video/Resource):
   This tracks the format of the content (blog post, video, or downloadable resource) participants are engaging with the most. This helps us understand which formats are most effective for delivering wellness information.
5. Interactions (Likes/Comments):
   Measure how participants are interacting with the content through likes, comments, or shares. High engagement shows participants are actively connecting with the content and using it to inform their wellness journey.
6. Monthly Content Engagement Rate:
   Track the number of participants who engage with at least one piece of content per month. This helps determine if we are meeting our goal of having 70% of participants access content regularly.

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Strategies for Increasing Content Engagement:

1. Content Teasers & Reminders:
   Send out teasers (e.g., “New blog post tomorrow!”) and reminders via email, text, or social media to encourage participants to engage with new content.
2. Promote the Most Engaging Content:
   Highlight the most popular content in community discussions or through direct outreach, emphasizing its value.
3. Incentivize Engagement:
   Create challenges or rewards for participants who regularly engage with content. For example, participants who read a certain number of blog posts or watch wellness videos could be entered into a drawing for wellness prizes.
4. Feature Success Stories:
   Share stories from participants who have used the content effectively in their wellness journey. This not only provides inspiration but also encourages others to access the resources.
5. Interactive Content:
   Encourage participants to comment on blog posts, participate in video discussions, or share progress via community resources. Increased interaction helps foster a sense of community and keeps participants engaged.
6. Quarterly Content Review:
   At the end of the quarter, analyze which types of content were most popular and why. Use this feedback to refine future content offerings and ensure they align with participants’ interests and needs.

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Quarter-End Review:

At the end of the quarter, evaluate:

• How many participants engaged with at least one piece of content?
• Which content formats (blog posts, videos, or resources) had the highest engagement?
• What topics or themes generated the most interest?
• What can be improved for future content to increase participant engagement?

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SayPro Wellness Team will use these insights to refine content strategies, ensuring that participants stay engaged and supported throughout their wellness journey. Let’s continue providing valuable resources and building a strong, active community!