SayPro Content Calendar Template
Campaign Name:
Duration: [Start Date] to [End Date]
Objective: [Briefly state the goal of the campaign]
Calendar Overview
Key Content Types:
- Social Media Posts: Posts across platforms like Twitter, Facebook, Instagram, LinkedIn
- Blog Entries: Regular blog updates
- Event Scheduling: Information about events like webinars, workshops, and community outreach
- Promotional Material: Posters, flyers, etc.
Weekly Breakdown
Week 1:
Dates: [Start Date] to [End Date]
| Date | Content Type | Content Description | Platform/Medium | Responsible Team/Person | Notes |
|---|---|---|---|---|---|
| [Date] | Social Media Post | Introduction to the campaign & key objectives | Facebook, Twitter, Instagram | [Name/Team] | Include campaign hashtag #SayProMentalHealth |
| [Date] | Blog Entry | Blog on the role of social workers in mental health | SayPro Blog | [Name/Team] | Include relevant statistics and quotes |
| [Date] | Event Announcement | Webinar on mental health and social services | SayPro Website, Social Media | [Name/Team] | Include registration link |
Week 2:
Dates: [Start Date] to [End Date]
| Date | Content Type | Content Description | Platform/Medium | Responsible Team/Person | Notes |
|---|---|---|---|---|---|
| [Date] | Social Media Post | Testimonial from a social worker about their role | Facebook, Instagram | [Name/Team] | Use a compelling image of the social worker |
| [Date] | Blog Entry | Case study: Impact of social services on mental health | SayPro Blog | [Name/Team] | Focus on real-life examples |
| [Date] | Event Reminder | Reminder about upcoming webinar/workshop | Facebook, LinkedIn | [Name/Team] | Remind participants to register |
Week 3:
Dates: [Start Date] to [End Date]
| Date | Content Type | Content Description | Platform/Medium | Responsible Team/Person | Notes |
|---|---|---|---|---|---|
| [Date] | Social Media Post | Facts about mental health and why social workers are key | Twitter, Instagram, Facebook | [Name/Team] | Include statistics on mental health |
| [Date] | Blog Entry | The importance of community-based social work | SayPro Blog | [Name/Team] | Highlight local case studies |
| [Date] | Event Recap | Recap of past webinar/workshop, key takeaways | SayPro Website, YouTube | [Name/Team] | Share highlights and video clips |
Week 4:
Dates: [Start Date] to [End Date]
| Date | Content Type | Content Description | Platform/Medium | Responsible Team/Person | Notes |
|---|---|---|---|---|---|
| [Date] | Social Media Post | Campaign wrap-up, thank you to participants and partners | Twitter, Instagram | [Name/Team] | Include photos from events |
| [Date] | Blog Entry | Final thoughts and next steps in mental health support | SayPro Blog | [Name/Team] | Focus on the ongoing impact of the campaign |
| [Date] | Event Follow-up | Thank you message and survey link for event feedback | Email, Social Media | [Name/Team] | Share the post-event survey |
Content Calendar Summary
Total Content Types:
- Social Media Posts: [Total Number]
- Blog Entries: [Total Number]
- Events: [Total Number]
- Other Content (if applicable): [Specify]
Key Metrics to Track:
- Engagement: Likes, comments, shares, retweets
- Website Traffic: Page views, clicks
- Event Participation: Registrations, attendance numbers
- Social Media Reach: Impressions, followers gained
Responsible Teams:
- Content Creation: [Name/Team]
- Design Team: [Name/Team]
- Social Media Team: [Name/Team]
- Community Outreach Team: [Name/Team]
This SayPro Content Calendar Template ensures that all content and activities are well-planned and executed in alignment with campaign goals. It helps track each piece of content, its platform, and the responsible teams, making it easy to monitor and adjust as needed.
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