SayPro Pre-Campaign Plan (First Two Weeks of February)
📌 Objective
To collaborate with content creators, designers, and media partners to develop initial materials (e.g., posters, flyers, and digital content) for the public awareness campaign. This will ensure that all materials align with campaign messaging and are ready for distribution during the campaign launch.
📝 Tasks & Deliverables
1️⃣ Content Creation Collaboration
✅ Collaborate with Content Creators
- Work with internal content creators (e.g., social media managers, bloggers) to draft engaging content that aligns with the campaign’s goals.
- Develop messaging that resonates with diverse audiences (general public, policymakers, mental health professionals, and community organizations).
- Ensure content highlights the role of social workers and mental health resources.
✅ Engage with Designers
- Collaborate with graphic designers to develop visually appealing materials for both traditional and digital media.
- Posters and flyers for physical distribution (e.g., at community centers, schools, businesses).
- Infographics and social media graphics to share on platforms like Instagram, Twitter/X, LinkedIn, and Facebook.
- Promotional videos for social media, YouTube, and the SayPro website.
2️⃣ Media Partner Collaboration
✅ Reach Out to Media Partners
- Collaborate with local media outlets (radio stations, newspapers, TV stations) to discuss opportunities for co-branded content.
- Work with media partners to develop press releases and advertorials that will promote SayPro’s mental health campaign.
- Ensure media partners have access to key campaign messages, visuals, and facts that they can use to amplify the campaign.
3️⃣ Design & Approve Materials
✅ Develop Materials for Distribution
- Posters and Flyers:
- Focus on eye-catching visuals and clear calls to action (e.g., “Join our Mental Health Workshop,” “Learn about Social Work Resources”).
- Provide information about event dates, registration details, and resources.
- Ensure materials are adaptable for different sizes (A3 for posters, A5 for flyers).
- Digital Content:
- Create social media templates for posts across platforms (Instagram, Facebook, Twitter/X).
- Develop short-form videos and GIFs for sharing on platforms like Instagram Stories and TikTok.
- Design email templates for campaign newsletters and event invitations.
- Prepare blog content that explains the importance of social work and mental health awareness, to be featured on the SayPro website.
- Create interactive web content (e.g., quizzes, infographics) for the SayPro website that encourages visitors to learn more.
✅ Review & Approval Process
- Coordinate with campaign leads to review and approve all materials.
- Test email templates, flyer designs, and social media posts to ensure they align with campaign messaging and branding guidelines.
4️⃣ Distribute Materials for Early Engagement
✅ Begin Distribution
- Social Media: Schedule the first round of posts across platforms, introducing the campaign and providing links to resources.
- Email Campaigns: Send out the first batch of email invitations for webinars, workshops, and community events.
- Physical Distribution: Start circulating flyers and posters to community centers, schools, businesses, and local service providers.
- Local Outreach: Coordinate with local influencers and community leaders to amplify the reach of the initial materials.
📅 Timeline Overview
| Week | Task | Status |
|---|---|---|
| Week 1 | Collaborate with content creators for campaign messaging | 🔄 In Progress |
| Week 1 | Work with designers to develop initial materials (posters, flyers, digital content) | 🔄 In Progress |
| Week 1 | Finalize initial materials and submit for approval | 🔜 Upcoming |
| Week 2 | Begin distribution of materials (digital and physical) | 🔜 Upcoming |
| Week 2 | Launch pre-campaign email outreach to target audiences | 🔜 Upcoming |
📌 Next Steps
🔹 Finalize campaign materials and ensure that all content reflects the messaging strategy.
🔹 Continue outreach to media partners and influencers to promote the campaign’s launch.
🔹 Ensure smooth distribution of all materials ahead of the official campaign launch in the 3rd and 4th weeks of February.
📌 Report Prepared By: [Name, Role, Date]
This plan will ensure a cohesive, impactful launch for the SayPro public awareness campaign, leveraging both digital and traditional media to create broad awareness. 📢💡
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